Subasen Naidoo

Subasen Naidoo, MSc


Subasen Naidoo, is a Senior Executive, involved in roles as an Engineer, Strategist, Innovator,  Management Consultant, Financier, Business Developer, Entrepreneur, Project Director and Board  Member, with vast experience across the Financial (Securities, Banking and Insurance), Commercial  & Professional Services, Building & Construction(R&D, Civil Engineering & Construction), Real Estate (Real Estate Development and Affordable & Social Housing), Telecommunications, Agriculture and 

Food & Beverage/FMCG Industries. As well as the Public Sector (Human Settlements, Corporate  Governance & Traditional Affairs, Transport, Environmental Affairs, Trade & Industry, Treasury, Health  and Public Works within all tiers within all tiers of Government in South Africa) and NGOs/NPOs(Non profit and religious organisations). 

Over the last 23 years he has led projects: small, medium, large and of global scale in nature across  these industries. 

During the last 6 years he has developed various start-ups, with an increasing focus on Innovation,  Product & Brand development and Commercialisation of opportunities unpinned by sustainability  across the value chains. Has successfully developed the Superinga brand with a huge potential to be  a global brand with the World’s First Think Drink ( 

The Broad skills and competencies applied and amassed across these industries include but not  limited to: Strategic Planning; Business Planning & Development; Organisation Development; Portfolio, Programme & Project Management; Innovation & New Product Development; Human  Capital Management; Financial Management; Marketing & Sales; Operation Management, IT  Management, all other functions of a C-LEVEL Executive. Other specialist technical skills such as:  Facilitation, Stakeholder Management, Conflict Resolution, Quality Management, Rural & Community 

Development, Business Architecture, Balanced Scorecard, Knowledge Management, Business  Intelligence, Process Management, Business Analysis & Process Re-engineering, Benchmarking, Six  SIGMA, CMM, Export Market Development, Logistics Management, Supply Chain Management,  Training Development, Civil Engineering, Urban Design & Town Planning, System Development Life  Cycle, Financial Modelling, Project Feasibility and Risk Assessment, Project & Real Estate Finance, Real  Estate Affordable Housing, Social Housing, FLISP Housing, Development Management, Infrastructure  Development, Construction Management, Project Structuring, Grant funding facilitation, HACCP,  GMP and Good Agriculture and Collection Practices.



05/2021 – current, ALFRED FORD SCHOOL OF MANAGEMENT, Faculty Petit Somme, Belgium 

Faculty MBA Leader: Project Management module 

09/2020– current, NowGrow360 Inc & NowGrow360 Systems: Co-founder & Director 

Toronto, Cananda 

Oversight, Strategic Planning, General Management and Executive Management consulting for the  business. NowGrow360 is management consulting and tech company focusing on providing online  business planning and consulting services to assist small businesses to start-up, thrive and grow.  Within a few years maturing the offering into fully virtual integrated business enablement system for  small businesses. 

07/2017 – current, Your Best Choice (Pty) Ltd (Superinga:New Moringa Iced Tea & Energy Drink): Co-founder & CEO 

Durban,South Africa 

Development and Expanding of SUPERINGA as a global brand offering unrivalled healthy,  earth conscious products utilising natural and super ingredients such as moringa and other  wonder foods and herbs. Engineering, Structuring and staged development of Your Best  Choice (Pty) Ltd as a world class organisation to enable SUPERINGA as a global brand. 

Key responsibilities includes : Strategic Planning, Leadership and General Management of  the business; Human Capital Management, R&D, Innovation and Product Development over  3 broad product category streams with over 108 products; Operations: Production,  Logistics, Warehousing and Distribution; Quality Management Systems; Finance &  Budgeting including: Pricing, cost modelling and fund raising; SCM: Sourcing and  Procurement; Sales & Marketing; Export Market Development and Exports; Rural  Community Development; Programme & Project Management; Full value chain  management including farming operations; and Risk Management. 

04/2014 – current, JAI MORINGA DEVELOPMENT COMPANY (Pty) Ltd: CEO Durban,South Africa 

Leading JAI-RINGA concurrently with Superinga. Growing and expanding a company  focused on innovation and product development around Moringa, the miracle tree. 

11/2011 – current, VRNDAConsulting (Engineering, Business, andManagement Consulting Company): Co-owner & Director 

Durban,South Africa 

Oversight and general management Multi-disciplinary company focusing on: Consulting (Engineering, Management, Business, Strategic Planning, Financial Structuring, Project Management, and Development Management) Real Estate Developments 

  • Innovation & Technology Transfer

Project Director on multiple projects across various industries traversing planning, analysis,  design, building, testing, implementation, and project closeout. 

01/2011– 06/2014, HighpanaProjects – MTNMetro Fibre Rollout Project: Project Director & Partner in Fibre Optics Business 

Durban and Johannesburg, South Africa 

Consulted as a Projects Director at Highpana Projects pertaining to a MTN Metro FIbre  Optics Rollout in South Africa for the Gauteng and KZN Regions across 300 sites or projects (including civils construction, site and route planning and last build) including: Business  Development, Tender Submission and Contract Management, Operations Management and  Sub-contractor Management, Finance Management, Strategy Development, Project  Management and Quality Management. 

09/2012 – 06/2014, Camibix (Pty) Ltd: Shareholder & Director (Real Estate Development) 

Durban,South Africa 

Development of a 2-hectare Industrial Park known Pinehill in Pinetown, Durban, South  Africa. Served as a shareholder and Project Director responsible for: Development  Management and project management; Concept Design; Business Plan compilation;  Feasibility study; Deal Structuring of project finance; Development strategy; Bulk services  and Engineering design; Facilitate the planning approval; Facilitating bulk services  provision, Packaging and facilitating the finance acquisition; Packaging and facilitating the DTI CIP grant funding application; and Reviewing and sign-off on all legal and financial  agreements 

01/2007 – 04/2013, Standard Bank Corporate & Investment Banking, Integrated Residential Developments: Senior Executive for 4 Provinces/States (KwaZulu Natal, Western Cape, Eastern Cape & Mpumalanga) 

Durban,South Africa 

Responsible for Real Estate Development of Integrated Residential Development & Structured Finance in Real Estate Development across these 4 Provinces, including: Business Development; Strategy Development; Project Management; Property Development; Development Management; Project packaging; Project management/ leading; Development finance structuring; Risk management and Public Private Partnerships between the Bank and Provincial and Local Governments to facilitate the delivery of housing. Led multiple mega integrated residential development projects for Standard Bank consisting of over 10000 houses, industrial parks, commercial nodes, schools, clinics with a budget of over R2.5 billion. 

06/2005 –08/2006, AbsaBank, Commercial Property Finance, Affordable Housing (Social Housing): Senior SpecialistExecutive Consultant Johannesburg, South Africa 

Led a team of 6 consultants to realize and provide project and development finance to  Affordable Housing projects nationally, including: Business development and client  relationship management; Structuring of finance solutions for affordable housing projects; 


Strategy Development; Government Relations across all tiers of Government; Financial  modelling; Financial analysis and cash flow projections; Feasibility and risk assessment;  Preparing of business plans, and credit and equity committee applications; Presentation of  project, development and equity finance applications to Group Credit and Equity  Committees; Facilitation the conclusion of security, financial and contractual agreements;  Managing disbursements and progress payments on project where finance was approved; and General Management of the Unit Facilitated directly or indirectly project and development finance for projects/ business of over R1,6 billion during a one year period. 

  • Co-ordinated the set-up of a R100 million Risk Participation Fund with the Gauteng  Partnership Fund. Including presenting proposal to Absa Group EXCO for approval Project structuring of the Brickfields Housing project the first true Public Private  Partnership in affordable housing in the Country. 
  • Financial Services Charter Strategy Development, Monitoring, Report and Control 

04/2004 – 04/2005, ACCENTURE SA, Consulting: Executive – FinancialServices Johannesburg, South Africa 

Client business development; Strategy Development, Management Consulting, Project  Planning; Assembly of Project Team; Project Delivery; Project Monitoring & Control; Project  Benefit Realisation; Project Financial Management; and Mentoring of Consultants and  Analyst including: 

  • Absa Home Loans strategy development. 
  • Strategy development, design, building and implementation of policies, process, and  system for the Residential Commercial Property Finance Market in South Africa for Absa  Bank. 
  • System proposal and selection of Alnova & SAP core banking project for Standard Bank. Test Manager (All phases) – Barclays Project. 
  • Post-Merger Integration for the Barclays: ABSA Merger & Acquisition. Replacement of Core Insurance and ERP system – Insurance Company. Proposal for Risk Equalisation at Council for Medical Schemes. 

01/2002 – 03/2004, NEDBANK (Technology & Operations), Card Division Management Unit Head: Strategy, Business Intelligence & Operations Capability Improvement 

Johannesburg, South Africa 

General Management of the Unit which included a team of 15 Business Analysts providing  strategic planning, business intelligence and operations improvement across the entire  Card Operations. Set-up of the unit to operate like a Programme/Project Management  Office. 

09/2001 – 12/2001, NEDBANK (Technology & Operations, Card Division), Strategic Support: Manager: Business Intelligence – Process Management 

Johannesburg, South Africa 

  • SIX Sigma piloting, implementation, and management across Card operations value  chain
  • SLA development, implementation, and management across all suppliers in the Card  Business. 
  • Management Information reporting management. 
  • Process Measurement Management. 
  • Activity Based Costing Model re-engineer and management. 

06/2000 – 08/2001, JSE Securities Exchange South Africa, Strategy: Senior Business Analyst 

Johannesburg, South Africa 

  • Strategic planning of CRM for JSE. 
  • Project Manager/ Programme Management: Customer Relationship. Management  and Business Process Re-engineering of 40 departments. 
  • Research and Development of New Products development (Derivatives).  Project Management: Planning, Analysis and Design for the LSE – JSE joint venture  (Insider Trading). 

01/1998 – 05/2000, Council for Scientific & Industrial Research (CSIR), Building & Construction Technology: Civil Engineer and Research Engineer 

Pretoria,South Africa 

Project Management, research, development, innovation and technology transfer in Product  and Process IT Modelling; Virtual Reality applications in the Construction Industry;  Benchmarking of Construction Site Processes (Materials Handling and Site Layout Pre planning) within the S.A. Construction Industry; Benchmarking of Scheduling and  Sequencing within the S.A. Construction Industry; Research, development and technology  transfer in scheduling, sequencing, Petri Nets, and artificial intelligence techniques; E Commerce business case & Strategic plan for the Construction Industry; and Set-up of the  Construction Industry Development Board (CIDB) in South Africa, CSIR in partnership with  the Department of Public Works.


MSc. In Construction – IT Management (Cum Laude – with Distinction), University of Salford – Salford, Greater Manchester, United Kingdom – (1998 to 2001)  Courses: Information Technology Management, Strategic Management, Business  Process Analysis & Process Management, Communication & Internet, Current IT  Applications, System Development Life Cycle, Construction Integrated  Environments and Virtual Reality.  

  • MSc. Thesis: Efficient Supply Chain Management in the SA Construction Industry  via Wireless Application Protocol. 

BSc. Civil Engineering. (Hons), University of KwaZulu-Natal – Westville, Durban, South Africa – (1993 to 1997) 

  • Courses: Structural Engineering, Transportation Engineering, Sewer  Engineering, Hydraulics Engineering, Geotechnical Engineering, Professional  Practice, Design Project – Design of Stadium, Construction Management, Project  Management, Business Management and Environmental Management. 
  • Top Student: In final year obtained 5 distinctions, and awards for outstanding  work and top student in Project Management, Design Project, and Professional  Practice
  • Dissertation: Low-Cost Housing in South Africa 

High School Matriculation Exemption, P.R. Pather Secondary School – Durban, South Africa – (1988 to 1992) 

BCom (Quantitative Methods) first year, University of South Africa – Pretoria, South Africa – (2000 to 2001) 

Courses completed include: 

  • Economics  
  • Financial Mathematics 

Higher Diploma – Virtual Reality for Developers, CSIR (Council for Scientific and Industrial research) Virtual Reality Solutions Centre – Pretoria, South Africa – (May to August 1998) 

Post Graduate Certificate – Design of Precast Concreted Framed Structures, University of the Witwatersrand – Johannesburg, South Africa – 10 July 1998


Continued Professional Education: attended over 35 leadership training programmes and courses covering Leadership; General Management & Finance; Project Management; Innovation & Continuous Improvement; Technical and Export Market Development.