Who We Are

Alfred B. Ford,

Honorary Chancellor and Well-Wisher

1. What’s Important to Us

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“You don’t need a title to be a leader. Real leadership starts with self-awareness — with the courage to expand who you are, so you can serve others better. Conscious leadership is not about power; it’s about presence, integrity, and purpose.”

— Alfred B. Ford

2. Our Name

While the name ‘Alfred Ford’ has been a significant part of the school’s identity, the Alfred Ford School of Management operates as an entirely independent legal entity, separate from Alfred Ford (Ambarisha Das). The name serves as a source of inspiration, reflecting the values and example of Alfred Ford as a proponent of conscious leadership and ethical business practices.

The school has never had — and will not have — any material or managerial ties to Alfred Ford, his family, or his legacy. This independence preserves the integrity and autonomy of our education, while remaining true to the principles that define our mission.

As a conscious leadership and entrepreneurship school, we operate as a non-profit organization, committed to sustaining our mission for the long term. This structure ensures that all decisions prioritize educational integrity and the development of conscious leaders, rather than financial gain.
 We are a non-profit school, ensuring that education always serves people and purpose — never profit.

Conscious leadership is not about power; it’s about presence, integrity, and purpose.Conscious leadership is not about power; it’s about presence, integrity, and purpose.

3. What Drives Us:

Vision with purpose. Leadership with values.

Vision

To be the preferred school for fostering effective business and leadership practices while supporting value-based personal development.    

Mission

  • Furthering individual and professional growth
  • Delivering effective business and leadership solutions
  • Ensuring high student satisfaction and lasting impact

Values

Our values guide every decision, every course, and every relationship within our community.

  • Clarity and truthfulness in relationships, procedures, and goals
  • Competency and mastery of up-to-date specialized knowledge and skills
  • Self-reflection for greater self-awareness
  • Self-discipline and trustworthiness
  • Integrity and courage to stand by meaning, ethos, and the common good
  • Benevolence, respect, empathy, and compassion
  • A service attitude and belief in human potential
  • Eagerness to learn and openness to feedback
  • Awareness of one’s own challenges and others’ perspectives
  • Respecting individual pace and free will
  • Finding meaning in serving the common good
  • Aligning work with higher consciousness
  • Considering why before what and how
  • Transforming career into calling

4. How do we teach

  • Our teaching combines academic excellence with real-world application, grounded in the principles of conscious leadership.
  • Our case study approach challenges students with real-world scenarios that demand analysis, research, and ethical decision-making.
  • Alfred Ford Faculty offer the best of both worlds: the flexibility of online learning combined with meaningful interaction, focus, and networking opportunities.

  • The e-learning modules allow students to continue working in their own environments while engaging with faculty and peers through a well-designed and organized virtual platform.