A creative marketing professional with an inquisitive mind and an affinity for design. 5+ years of experience in relationship building with clients & agencies, campaign management, crafting & executing integrated digital marketing strategies for brands, and working with teams to achieve business objectives.

WORK EXPERIENCE

Al Hashar Electronics LLC (Oman)

Marketing Consultant: Sep 2019 – Present

Marketing Executive: Aug 2017 – Oct 2018

• Creating digital strategies for new and existing brands in the Consumer Electronics industry.
• Running paid campaigns with consistent engagement rates of 3-6% and conversion rates of up to 10%.
• Managing communication and coordination of marketing collaterals for 16+ global brands.
• Working on the design, information architecture, SEO, and content planning for the new e-commerce website.
• Designing social media graphics, catalogues, flyers, newsletters, etc.
• Implementing a multi-channel digital strategy for B2B and B2C business verticals.

FREELANCE PROJECTS

Consulting work on diverse projects with various clients (2018 – present)

• Providing digital strategy services including market and competitor research, digital marketing campaign plans, social media strategy, website and social media audits, keyword research, email marketing, setting up digital marketing systems, templates, and workflows.
• Working on education sector projects, developing training material, setting up the LMS, content management for YouTube channels, designing coursebooks, worksheets, learning systems, and registration processes.
• Undertaking website projects, including front-end design, audits, content creation, and user testing.
• Handling design projects such as newsletters, social media graphics, videos, flyers, catalogues, infographics, etc.
• Managing content writing projects, including SEO blogs, articles, ebooks, videos, multimedia presentations, etc.

EDUCATION:

Certified Digital Marketing Masters (CDMM)

Digital Vidya Training Institute | Feb 2017 – Jul 2017

Modules: SMM, SEO, SEM, Email Marketing, Web Analytics, Inbound Marketing

MSc. in Management (with Marketing)

Lancaster University (UK) | Aug 2015 – Sep 2016 | Degree with Merit

Bachelor of Business Administration (BBA)

Birla Institute of Technology (Ranchi) | Sep 2012 – Jun 2015 | Degree with Distinction

TRAINING & CERTIFICATIONS

HIIT SEO & HIIT Content Workshops (PixelTrackDigital) | Jan 2021 – Apr 2021/Nov 2021 – Feb 2022

Digital Marketing Live Training Program (PixelTrackDigital) | Aug 2020 – Dec 2020

Hubspot Inbound Marketing Certification

Google Adwords & Analytics Certification

PROFESSIONAL SKILLS

• Client Relationship Management and Team Collaboration
• Social Media Strategy, Management, Campaign Creation, and Data Analytics
• Content Creation and Content Writing
• Keyword Research and SEO
• Website Design and Landing Page Optimization
• Lead Generation and Email Marketing

AWARDS & ACHIEVEMENTS

• Ariston Jamie Oliver Campaign: Best Marketing Award in GCC
• As part of the team at Al Hashar Electronics, won a trip to the UK in September 2018 for the successful Ariston Jamie Oliver Campaign.
• Research Paper published in South Asian Journal of Management
• Published a research paper based on my post-graduate dissertation on ‘Online Impulsive Buying’ in the Jul-Sep 2018 issue of the journal.
• Top 10 in the Digital Marketing Live Training Program (2020)
• Achieved a top 10 ranking in the Digital Marketing Live Training Program, outperforming a batch of 500 participants.
• Worked on a live website project with PixelTrackDigital
• Collaborated on a live website project with PixelTrackDigital and achieved recognition, placing among the top performers.
• Table Tennis Tournaments & Talent Competitions (Music)